A Study on Consumer Behaviour towards Cell Phone Users in Thuthookudi City

Abstract

Consumer is the pivot around which the entire system of marketing revolves. A consumer may be referred to anyone engaged in evaluating, acquiring, using or disposing of goods and services which he expects will satisfy his wants. If any producer makes out the marketing programme ignoring the consumer preferences, he cannot possibly achieve his ultimate objective. A manufacturer must plan his production and distribution to suit the consumers convenience rather than his own. Therefore, a marketer or a manufacturer must know more and more about the consumers so that the products can be produced in such a fashion to give satisfaction to them.