Volume 35, Issue 5, May 2005

Articles

• A Study of Preferences of Consumer Packs for Toffees/candies

  G. Harnath, S. E. V. Subrahmanyam

• An Objective Study of Customer Behaviour in BPL Mobile Cellular Ltd

  K. Francis Sudhakar, Lydia Nutan

• Services Marketing - Stop, Observe, Go

  A. K. Agrawal

• Consumerism: where does Consumer See Himself?

  S. B. Sadar, T. U. Fulzele

• Is Indian Economy a Knowledge Economy?

  N. Sasikala Devi

• A Study on Consumer Behaviour towards Cell Phone Users in Thuthookudi City

  V. M. Selvaraj, Ganeshan Malathi

• Marketing Cost of Banana in Theni District, Tamilnadu

  A. Mohamed Jaffer, N. Namasivayam

• Scope and Possibilities of Production and Marketing of Aromatic Oils with Respect to Globalizing World

  Tara Shankar