Medical Tourism-The next Big Opportunity to Prosperity

Authors

  •   V. Selvam

Abstract

Thanks to the advancements in Medical Science and Technology - treatment is becoming more and more sophisticated and specialized. The availability of highly qualified doctors and well-equipped hospitals has made India attain a dominant position in the field of medical tourism. Many patients from neighboring countries like Bangladesh, Pakistan and Sri Lanka and even from West Asia prefer coming to India for treatment rather than going to Europe or North America. In the first place, medical treatment in India costs much less than what it costs in Europe and America. A number of world-class hospitals and super specialty clinics have come up in places like Mumbai, Bangalore, Hyderabad, Kochi, Thiruvananthapuram, Chennai and Delhi. This article deals with the different segments of present medical treatment, role of private hospitals, challenges, market for medical tourism and highlights the ingredients for a vibrant medical tourism industry in India.

Downloads

Download data is not yet available.

Published

2006-02-22

How to Cite

Selvam, V. (2006). Medical Tourism-The next Big Opportunity to Prosperity. Indian Journal of Marketing, 36(2). Retrieved from https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34278