Volume 36, Issue 2, February 2006

Articles

• Measuring Customer Satisfaction for Small Cars—An Empirical Study

  A. M. Suresh, K. G Raja

• CRM- A New Dimension of Marketing

  B. C. Saraswathy

• Medical Tourism-The next Big Opportunity to Prosperity

  V. Selvam

• Parallel Distribution Channels-source of Internal Conflict

  Asif Zameer

• Impact of the Phenomenon of Social Class Mobility on the Consumer Buying & disposal Behaviour in Indian Perspective : A Case Study of White Goods Market

  Urvashi Makkar

• Consumer Attitude Analysis With Respect to Reading of Newspapers & Magazines (With Reference to Nagapattinam District, Tamil Nadu)

  K. Chandrasekar

• Recent Issues in Changes of Global Brands into Domestic Brands

  J. Venkatesh, V. Balachandran