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Volume 55, Issue 10, October 2025
Volume 55, Issue 10, October 2025
Published:
2025-10-08
Articles
Is AI-Powered Education Sustainable and Marketable in UK Higher Education? Exploring Opportunities and Challenges in Assessment Through the Lenses of Staff and Students
Andrina Halder, Saira Sultana, Rahaman Hasan, Sajeel Ahmed
10-29
Requires Subscription or Fee
PDF
(INR 450)
DOI:
https://doi.org/10.17010/ijom/2025/v55/i10/175611
The Diffusion of Predictive Analytics for Innovative Interactive Marketing Strategy in International E-Fashion Commerce
Mostafa Mohamad, Dababrata Chowdhury, Ali Ahmad, Harish Jyawali, Asraful Khan
30-52
Requires Subscription or Fee
PDF
(INR 450)
DOI:
https://doi.org/10.17010/ijom/2025/v55/i10/175612
Gender and Proximity Marketing : Concept, Antecedents, and Effects
Pinaki Nandan Pattnaik, Sweta Leena Hota, Mahendra Kumar Shukla, Afsha Matloob
53-68
Requires Subscription or Fee
PDF
(INR 450)
DOI:
https://doi.org/10.17010/ijom/2025/v55/i10/175613
Consumers’ Decision-Making and Role of Social Media Influencers in the UK Hotel Industry
Mohammad Mahbubul Haque, Rahaman Hasan, Anuj Kumar
69-87
Requires Subscription or Fee
PDF
(INR 450)
DOI:
https://doi.org/10.17010/ijom/2025/v55/i10/175614