Volume 56, Issue 5, May 2026

Articles

• Effects of Familiarity and Fit on Virtual Human Emotions and Attitudes

  Jong Woo Jun, Jungryum Kim

  9-24

  • Requires Subscription or Fee PDF (INR 450)

  Abstract views: 0 times| Download: 0 times

  DOI: https://doi.org/10.17010/ijom/2026/v56/i5/175350

• Exploring Green Consumer Behavior Enablers in Digital Markets Through TISM and Fuzzy MICMAC

  Nehajoan Panackal, Adya Sharma

  25-43

  • Requires Subscription or Fee PDF (INR 450)

  Abstract views: 0 times| Download: 0 times

  DOI: https://doi.org/10.17010/ijom/2026/v56/i5/175491

• Purchase Drivers of Plant-Based Cosmetics in India : An Extended TPB Model

  Berchmans B., Deepa Ittimani Tholath, Jenix Amal E.

  44-60

  • Requires Subscription or Fee PDF (INR 450)

  Abstract views: 0 times| Download: 0 times

  DOI: https://doi.org/10.17010/ijom/2026/v56/i5/175587

• Consuming Tragedy : Reconceptualizing Dark Tourism Through Persistent Dissonance and Moral – Experiential Negotiation

  Sabari Shankar Ravichandran

  61-68

  • Requires Subscription or Fee PDF (INR 450)

  Abstract views: 0 times| Download: 0 times

  DOI: https://doi.org/10.17010/ijom/2026/v56/i5/175986