Volume 56, Issue 1, January 2026

Published: 2026-01-15

Editorial

EDITORIAL NOTE

Nirmalya Bandyopadhyay, Priyanka Gilani

3-4
- Requires Subscription or Fee PDF (INR 450)
DOI: https://doi.org/10.17010/ijom/2026/v56/i1/175900

Articles

Deciphering Pico-Solar Product Adoption : A Random Forest Approach

Kimaya Nahar, Madhura Ranade

10-28
- Requires Subscription or Fee PDF (INR 450)
DOI: https://doi.org/10.17010/ijom/2026/v56/i1/175432
Consumer Perceptions of Green Supply Chain Management and Electric Vehicles Purchasing Intentions : A Roadmap to Achieving Sustainable Goals

Mannat Singh, Rekha Dahiya

29-49
- Requires Subscription or Fee PDF (INR 450)
DOI: https://doi.org/10.17010/ijom/2026/v56/i1/175898
A Multi-Criteria Decision Analysis of Sustainability-Driven Marketing Strategies for Electric Vehicle Adoption in Emerging Markets

Prasoon Banerjee, Rahul Gupta, Ajay Singh, Ashima Saxena, Sonali Banerjee

50-68
- Requires Subscription or Fee PDF (INR 450)
DOI: https://doi.org/10.17010/ijom/2026/v56/i1/175899
FOMO at the Vineyard : A Microstudy of Wine Tourists’ Revisit Intentions Based on Digital Triggers

Sabari Shankar Ravichandran

69-79
- Requires Subscription or Fee PDF (INR 450)
DOI: https://doi.org/10.17010/ijom/2026/v56/i1/175901